The research shows that, despite the increasing popularity and growth of chat and mobile messenger applications, around 60% of users prefer to interact with brands via email. This preference is a common theme across the genders and ages.
The widespread use and growing global importance of email makes email marketing more crucial than ever.
How does email marketing work? Email marketing is an effective online marketing method used by many businesses around the world to establish the image of their brand, boost sales and develop relationships with customers.
Marketing companies that use email leverage various services for email (ESPs) for sending targeted, automated emails with announcements and promotions for brands. Everything from weekly announcements, promo alerts, and newsletters to questionnaires for customers and invitations to events can be thought of as a type of marketing via email.
In the world, nearly 87 percent of business-to-business (B2B) marketing as well as the majority of consumer-to-business (B2C) marketers make use of email as a channel for content distribution. channel. Are you making the most of email marketing to expand and increase your brand's visibility? How will your email marketing campaign perform in this highly competitive digital world? Start your email marketing strategy now and find the most efficient method to market your email and move your email subscribers down the sales funnel.
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